Dear Colleagues,
It is necessary for me to stay “connected” to the market, to you. I cannot deny that I would love to hear your opinion and I thank those who gave me a feedback on my previous communications.
We live in turbulent times and we are increasingly under pressure to reach our targets.
As I see it, sometimes we should just stop and look back to check whether we are running in right direction, at least. We need to ask ourselves if we have a winning strategy, one that will “last” in the long run.
Cooperating with a valuable team gives you an overall view on the strategy, on the project feasibility, the ability to carry it out. The kind of customers we want is clear to us. Customers who know what their requirements are, and who are looking for companies who are able to fulfil them.
“Premium” customers.
Of course, this strategy severely tests the organization, the ability to “reply”, the quality of products and solutions. It forces you to constantly raise your standards in what you do.
“Think local, act global”. We have always taken part to challenging projects with forward-thinking goals. We can state that we have achieved excellent results in terms of profit and positioning. We know whom we want to assist and we work with this purpose every day.
We carry out prestigious projects, leading us to close deals all over the world, with top OEMs having noteworthy development plans. Now, we can assert that our products, our brands, are internationally renowned. They are and they will be increasingly fundamental when equipping a modern and performing workshop. With Italian style, tastefully.
We must keep investing in people, create new professionals able to foresee future demands, and perfectly fitting in today’s world. Year after year, integrating new, properly trained staff, gives us more and more weapons to compete and to go beyond our beliefs.
Companies by their nature, daily face changing conditions and must keep adjusting their strategy.
For those who are in management it becomes important to detect a number of signs related to the rapidly changing times. No director can do this without being constantly in contact with his staff to exchange information and act promptly.
This result is possible just in a team where each person has a specific task, where everyone interacts efficiently with each other, a team with one purpose: achieving the best result.
It is fundamental to develop a set of values such as trust, respect, passion, loyalty: people who share these values and are striving towards a common goal.
A company, an organization aiming for success must have shared values.
Companies are usually comprised of average people, if they have a good leader and have the possibility to get trained, they become successful people. The key to growing a successful business.
Two determining factors can change an average person into a talented one: the competition, the kind of “atmosphere” where they work as well as their attitude towards learning, and always improving themselves. Developing their talent.
I would like to thank you for your trust, and sometimes, for your patience. I want you to know that it inspires us to do better and better every day.
Yours Gratefully,
Lino Di Betta